strmXja speaker Rob Connelly has helped to extend the reach of traditional newspaper through a multifaceted, low cost audio strategy for Gannett USA Today and Gatehouse Media.
“We pursue a multi-faceted, comprehensive audio strategy which includes on-demand, podcasts and streaming audio,” Connelly told localmedia.org. “We operate audio almost like its own business. There are 140 on-demand and podcast programs responsible for 8.6 million downloads along with two 24-hour streaming radio stations, a Florida Streaming Radio News Network and a series of pop-up radio stations around large national events in local markets.
“Audio is a low-cost, high-quality way to reach and further engage the massive digital audience the newspaper industry enjoys,” he said “Newspaper websites are still very much the most trafficked in most of their respective communities. Audio is a diverse, enriching, unbiased addition to storytelling which simultaneously creates a separate, self-contained revenue stream.”