With streaming audio a basic set up can achieve big results


For small organizations seeking to get their foot in the door of streaming audio or video, strmXja speaker Robert Connelly has some advice – the best approach is to offer the best connections to the community. 

“Our job is to make sure the … audience knows about the businesses in the community and supports them,” says Connelly who is speaking at the Streaming 101 webinar Thursday Nov 12. “And that in turn helps us further our efforts to support the community itself.

Find out what the audience wants and build programming that they can use.

“We know that our listening audience cares about sustainability and so … [we] want to provide some solid content they can use,” Connelly said.

Small is beautiful. While radio is still incredibly important, streaming audio means large radio stations are not required to get big results.

“When you think of what it takes to run a big radio station, it’s a mammoth operation,” Connelly said. “What a lot of people don’t realize is that you can literally run a radio station without an actual studio. All you need is a microphone [and] a laptop.

“At the end of the day, radio is just the on-air product; not the building where it all happens.”

Join the Streaming 101 conversation to find out about on air products, sustainability and tools to make it happen.