Fact. Streaming is exploding, even among older generations.

3
Oct

Fact. Streaming is exploding, even among older generations.

Comparitech reports how a market research report by Grand View Research found that “the global streaming market was worth $42.6 billion in 2019. It’s expected to grow more than 20 percent per year and reach a total of $184.3 billion by 2027.More than half of 35-64 year-olds streamed music in the past month.

The use of streaming music services is increasing in older generations. IFPI found that 54 percent of those aged 35-64 had streamed music within the past month. This was up eight percent from the previous year. That said, it remains that music streaming is most popular among the younger generations with 83 percent of 16-24 year-olds and 75 percent of 25-34 year-olds taking advantage of audio streaming.”

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