Access to original content is a top reason for subscribing to streaming services.

29
Sep

Access to original content is a top reason for subscribing to streaming services.

A Deloitte study this past June found that one of the major reasons viewers pay for streaming services is to access movies and shows that aren’t available elsewhere. Across generations, 57 percent of users cited this as a top reason, but it’s especially important for millennials, 71 percent of whom stated it was a primary driving factor. Get the full story here.

Leave a Reply