According to Infinite Dial, podcast listeners appreciate more than just music. While music is one of the top topics, the study showed respondents favourite topics were quite diverse. Among listeners who tune in to one streaming source more than any other, “country listeners picked try crime, wellness/self improvement and music as their top three. Music entertainment/celebrity gossip and food were favourites for hip hop/rap listeners.
One of the biggest surprises in podcast data might be the results for listeners in the sports and contemporary Christian groups. While they are on opposite ends of the spectrum in The Infinite Dial’s sex/age positioning nomograph, both groups have named sports, technology and history as the top topics for podcasts they listen to.”
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